Viveat Susan Pinto &Amp; Samreen Ahmad

Stories by Viveat Susan Pinto &Amp; Samreen Ahmad

Cadbury Glow to make India debut

Cadbury Glow to make India debut

Rediff.com   27 Aug 2014

This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.

Consumer durable firms bank on freebies to beat slowdown

Consumer durable firms bank on freebies to beat slowdown

Rediff.com   26 Aug 2014

Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.

E-commerce ad spends to beat HUL's in a year

E-commerce ad spends to beat HUL's in a year

Rediff.com   4 Aug 2014

Spends by e-commerce players have now touched Rs 1,000 crore.

Cigarettes get costlier by 44%

Cigarettes get costlier by 44%

Rediff.com   28 Jun 2014

Health Minister Harsh Vardhan's recent request to Finance Minister Arun Jaitley - for an increase in tax on cigarettes from 45 per cent to 60 per cent in the coming Budget - seems to have had a serious impact on cigarette smokers' pockets.

Most new consumer goods bomb, says Nielsen report

Most new consumer goods bomb, says Nielsen report

Rediff.com   26 Jun 2014

The report analysed product launches of 2011, their success over three years, and reported 31 of the 14,509 products introduced that year were received well by consumers.

Global brands don't top in India

Global brands don't top in India

Rediff.com   24 Jun 2014

Relaunched and indigenous brands fare better in India.

Consumer goods makers in rush to go public

Consumer goods makers in rush to go public

Rediff.com   5 Jun 2014

Jaipuria has not specified the amount he is looking to raise, but says this is the right time to tap the capital markets.

How Colgate keeps its smile on

How Colgate keeps its smile on

Rediff.com   28 May 2014

The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth.

Spirits market: Global majors say cheers to new India CEOs

Spirits market: Global majors say cheers to new India CEOs

Rediff.com   27 May 2014

This comes in the wake of allegations of financial irregularities by the erstwhile management led by Harish Moolchandani.

Consumer goods makers see little gain from the new govt

Consumer goods makers see little gain from the new govt

Rediff.com   19 May 2014

Growth in cities has lagged villages as consumers troubled by persistently high inflation have cut spending in the past two years.

When in India, MNCs serve as Indians do

When in India, MNCs serve as Indians do

Rediff.com   16 May 2014

However, international fast-food chains have had to change this business model completely, to adapt to Indian preferences.

We may be hit if rural consumption slows down: Marico MD

We may be hit if rural consumption slows down: Marico MD

Rediff.com   12 May 2014

As far as Saffola is concerned, oil and oats have been successful segments.

Consumer durable firms fine-tune strategies to beat competition

Consumer durable firms fine-tune strategies to beat competition

Rediff.com   11 May 2014

Indian consumer durable market faces competition from Korean dealers.

Beverage, ice-cream makers smile as heat wave rises

Beverage, ice-cream makers smile as heat wave rises

Rediff.com   5 May 2014

The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May

Amid slump, FMCG companies pamper the price-conscious

Amid slump, FMCG companies pamper the price-conscious

Rediff.com   4 May 2014

Improve speed of delivery, introduce smaller packs, create greater value

Amul readies premium ice cream to take on HUL's Magnum

Amul readies premium ice cream to take on HUL's Magnum

Rediff.com   28 Apr 2014

The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.

Find out which brands are rushing for tie-ups with IPL

Find out which brands are rushing for tie-ups with IPL

Rediff.com   8 Apr 2014

Big brands are keen to tie up with IPL for advertising purposes.

Amid exits, Mattel seeks to calm nerves

Amid exits, Mattel seeks to calm nerves

Rediff.com   7 Apr 2014

Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.

Tatas get cracking on their global branding exercise

Tatas get cracking on their global branding exercise

Rediff.com   7 Apr 2014

The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.

New Marico MD will have to drive growth: Harsh Mariwala

New Marico MD will have to drive growth: Harsh Mariwala

Rediff.com   26 Mar 2014

Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.